AI + Private Practice: a how-to

When it comes to running a therapy practice, we all have areas where we naturally do well, and others that feel like more of a challenge.

As you think about where your energy goes, it can be helpful to take a quick inventory of what you consider your biggest strengths and the parts of your business that tend to feel more difficult.

Some strengths might include:

• Connecting with clients on a deep level.

• Setting clear treatment goals.

• Specializing in a particular area or modality that you’re passionate about.

And then there are the parts of running a practice that might feel like a constant hurdle:

• Marketing, writing, or social media work that feels inauthentic or forced.

• Organizing tasks, keeping track of notes, or building out resources.

• Brainstorming new approaches to complex issues or tackling tech tasks.

It's not your fault you can't do it all. That's impossible.

I've certainly found times when I'm struggling, but unable to afford everything I thought would help (generally, outsourcing).

If there are areas you’d like a little support with, I’ve found something that can help smooth out those rougher edges and bring some balance. And no, I’m not talking about hiring someone new! AI has become a go-to assistant for me—it steps in with those trickier tasks and makes things much easier to manage.

Over the next few weeks, I’ll share some of the ways I’ve been using AI to handle those parts of business that used to trip me up. I get that AI might feel uncertain or even unnecessary—but what if it could simplify the parts of work that drain your time and energy? Those who are curious about AI now have a chance to shape its role in our field, helping ensure it supports what we value most: human-centered, meaningful care.