Values-Based Marketing (part 5): Therapy Directory Listings

We're on part 5, but you can see all other articles in this series here.

If you've been reading this each week, thank you! I hope you've gotten more clarity on what it means to market as a therapist, and how you can do it in a way that aligns with your integrity and creativity.

This week we're talking about directory listings. See a whole list of potential places you can list your profile here. (Speaking of, a dear colleague of mine runs Trauma Therapist Network, and is giving all of my readers a discount with this code: TTNSAVE20. Her holistic network is special because not only does it help clients find you, the support she offers helps you become a better clinician.)

Ok, here's what matters on your directory listing:

• Your picture

• Your first sentence

• Your credibility

That's it.

To have a great picture, make it look as professional as possible (no obvious selfies, but you can do a lot with portrait mode!), have a friendly look on your face, and ensure that you can see your face clearly. Poorly lit photos, unfriendly photos and too-casual photos all drive people away.

To have a great first sentence, make sure you're identifying your niche right away. Remember, helping people who are struggling, people who want change, people with trauma, etc. are umbrellas, not niches. Working with BIPOC folx as a BIPOC person, treating eating disorders, helping men-identified people go through divorces, supporting families of children with autism, etc. are all very clear niches. They make great first sentences.

I help ________________ get _________________.

Lastly, to develop some great credibility, lead with empathy and how you understand your client's emotions, thoughts and stuck-ness. Identify specific ways you'll help (new thought patterns, working trauma out of the body, restoring connections to heritage, etc.) and how effectively you've helped others. People want to trust you.

Do you have a profile directory listings and want some feedback on it? I'd love to see it and give you at least one new idea on what to do with it. Feel free to link to it below.