Values-Based Marketing (part 4): Finding Your People

Check out parts 1 (values), 2 (niche) and 3 (specific words to use).

Let's talk about where you're going to put all your hard work to use.

There are two main areas you can market your private practice: networking and online.

Networking :

• Joining or starting a peer clinical consultation group

• Organizing an instructor-led supervision group

• Developing an informal referral network of 4-5 professionals with overlapping practices

Online:

• Therapy Den and similar directories (see a list here)

• Your website

• Google My Business

• Help a Reporter Out

In general, people will first hear about you through a referral from your network, and then check out your credibility online.

Which of these do you most want to hear about? Comment below.