Optimize Your Psychology Today Profile

I’m not a big Psychology Today fan, but the majority of therapists and non-therapists use the directory quite frequently, so learning how to optimize your profile is helpful. Here are a few tips to doing so:

• Adjust your profile daily

• Test out a few profile pictures

• Make sure you have a video up

• Double-check your zip codes and ensure they are where your therapy-seekers are; consider rotating zip codes

• Use the first two lines of the profile to speak to exactly what you do

• Link your profile to your website

• Use keywords in your text. Consider what your clients are typing into Google and use those exact same words.

• Write your listing for your ideal client (not for every possible client)

• Ask every potential client how they found you

That’s it! Do you have tips for PT listings? If so, please share in the comments.